COCA-COLA will drop a controversial ingredient from a variety of its drinks

COCACOLA FANTA POWERADE Photo credit www.coca-colajourney.com.au

COCA-COLA
will drop a controversial ingredient from a variety of its drinks.
Coca-Cola will dropping BVO from Powerade, following a similar move by PepsiCo's Gatorade last year. The ingredient which Coca-Cola says prevents certain ingredients from separating had been the target of a petition by a Mississippi teenager. Customer feed back is certainly working in this case.



The Atlanta-based company says brominated vegetable oil is still being used in some flavors of Fanta, Powerade as well as several citrus flavored fountain drinks.
The ingredient will be replaced with others that fill the same function. Alternative food additives used for the same purpose include sucrose acetate isobutyrate and glycerol ester of wood rosin.

Although companies stand by the safety of BVO, they say such changes are in response to customer feedback. Several companies have changed recipes as people look for foods they feel are more natural.

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