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| Beats, the headphone and music streaming specialist, will bring the swagger of rapper Dr Dre and recording impresario Jimmy Iovine to Apple. Source: AP |
Wednesday’s announcement about the acquisition of Beats Music comes nearly three weeks after deal negotiations were leaked to the media. It’s by far the most expensive acquisition in Apple’s 38-year history at a cost of 3 billion dollars. It is said that Apple CEO Tim Cook said in an interview "With $1.1 billion in revenue last year, Beats is already making money and will boost Apple’s earnings."
Beats co-founders rap star Dr Dre and Jimmy Iovine will join Apple, and Apple will continue to use the Beats brand.
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